About
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The world is going digital in every possible aspect.
There are over 47,000 businesses in Sheffield, yet you wouldn’t know this.
What’s more, only half of these are online.
In the space of 3 years, online sales of goods and services have gone from 19.1% to 86.2%. The age group 25-34 saw the highest share of individuals making online purchases with 99%.
Here is a harsh truth.
For long term success, businesses need 4 things:
01
A product or service that people want or need
Customers need your product or service to function the way they need in order to solve their problem or desire.
02
A strong online presence
Online presence is the existence in digital media through the different online search systems. In the digital age it is one of the essential requirements for companies. It is the online representation of a company or person
03
The competence to create demand
Demand generation is a multi-step process that brings in elements of education and brand storytelling. It shows your audience a potential challenge they face in their work, life or otherwise and positions your brand as the answer.
04
Ability to sell through digital channels
Digital selling is the ongoing process of leveraging digital channels to find, engage and connect with prospective buyers. The goal is to build relationships on digital platforms and turn online connections into offline sales conversations. The modern buyer is savvy in their approach to identifying potential suppliers.
Team